{"id":3048,"date":"2025-09-02T06:33:21","date_gmt":"2025-09-02T06:33:21","guid":{"rendered":"https:\/\/talshimshon.com\/?p=3048"},"modified":"2025-09-02T06:33:23","modified_gmt":"2025-09-02T06:33:23","slug":"%d7%a6%d7%a2%d7%93%d7%99%d7%9d-%d7%a9%d7%9b%d7%9c-%d7%91%d7%a2%d7%9c-%d7%a2%d7%a1%d7%a7-%d7%a6%d7%a8%d7%99%d7%9a-%d7%9c%d7%a2%d7%a9%d7%95%d7%aa-%d7%a2%d7%9b%d7%a9%d7%99%d7%95-%d7%9b%d7%93%d7%99-%d7%9c","status":"publish","type":"post","link":"https:\/\/talshimshon.com\/?p=3048","title":{"rendered":"\u05db\u05dc \u05d1\u05e2\u05dc \u05d5\u05d1\u05e2\u05dc\u05ea \u05e2\u05e1\u05e7 \u05d7\u05d9\u05d9\u05d1\u05d9\u05dd \u05d0\u05ea \u05d6\u05d4 \u05e2\u05db\u05e9\u05d9\u05d5: \u05de\u05e1\u05de\u05da \u05d0\u05d7\u05d3 \u05e9\u05d9\u05e2\u05d6\u05d5\u05e8 \u05dc\u05da \u05dc\u05d9\u05e9\u05d5\u05df \u05d1\u05dc\u05d9\u05dc\u05d4"},"content":{"rendered":"\n

\u05e6'\u05e7 \u05dc\u05d9\u05e1\u05d8 \u05e2\u05e1\u05e7\u05d9 \u05dc\u05ea\u05e7\u05d5\u05e4\u05d4 \u05e9\u05dc \u05d7\u05d5\u05e1\u05e8 \u05d5\u05d3\u05d0\u05d5\u05ea: \u05db\u05da \u05e9\u05d5\u05de\u05e8\u05d9\u05dd \u05e2\u05dc \u05d1\u05d4\u05d9\u05e8\u05d5\u05ea, \u05e9\u05dc\u05d9\u05d8\u05d4 \u05d5\u05e6\u05de\u05d9\u05d7\u05d4<\/p>\n\n\n\n

\u05d4\u05d1\u05d5\u05e7\u05e8 \u05e9\u05d5\u05d1 \u05d4\u05ea\u05d1\u05e9\u05e8\u05e0\u05d5 \u05e2\u05dc \u05d2\u05d9\u05d5\u05e1 \u05de\u05d9\u05dc\u05d5\u05d0\u05d9\u05dd \u05e0\u05e8\u05d7\u05d1 \u05d1\u05e6\u05d5 8 – \u05ea\u05d6\u05db\u05d5\u05e8\u05ea \u05d7\u05d6\u05e7\u05d4 \u05dc\u05db\u05da \u05e9\u05d0\u05e0\u05d7\u05e0\u05d5 \u05e2\u05d3\u05d9\u05d9\u05df \u05d7\u05d9\u05d9\u05dd \u05d1\u05de\u05e6\u05d9\u05d0\u05d5\u05ea \u05e9\u05dc \u05d7\u05d5\u05e1\u05e8 \u05d5\u05d3\u05d0\u05d5\u05ea \u05de\u05ea\u05de\u05e9\u05da.<\/p>\n\n\n\n

\u05d0\u05d1\u05dc \u05d3\u05d5\u05d5\u05e7\u05d0 \u05db\u05e9\u05e1\u05d1\u05d9\u05d1\u05e0\u05d5 \u05de\u05e2\u05e8\u05d1\u05d5\u05dc\u05ea – \u05d0\u05e0\u05d7\u05e0\u05d5 \u05e0\u05d3\u05e8\u05e9\u05d9\u05dd \u05dc\u05d4\u05d9\u05d5\u05ea \u05d4\u05e2\u05d5\u05d2\u05df.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u05e2\u05e1\u05e7 \u05d1\u05e8\u05d9\u05d0 \u05d4\u05d5\u05d0 \u05db\u05d6\u05d4 \u05e9\u05e0\u05e9\u05d0\u05e8 \u05e2\u05dd \u05db\u05d9\u05d5\u05d5\u05df \u05d1\u05e8\u05d5\u05e8 \u05d2\u05dd \u05db\u05e9\u05d4\u05e9\u05de\u05d9\u05d9\u05dd \u05de\u05e2\u05d5\u05e0\u05e0\u05d9\u05dd.<\/p>\n\n\n\n

\u05d4\u05db\u05dc\u05d9\u05dd? \u05ea\u05db\u05e0\u05d5\u05df \u05d7\u05db\u05dd, \u05d1\u05d3\u05d9\u05e7\u05ea \u05e2\u05d5\u05de\u05e7, \u05e9\u05d2\u05e8\u05d5\u05ea \u05e2\u05d1\u05d5\u05d3\u05d4\u2026 \u05d5\u05e6'\u05e7 \u05dc\u05d9\u05e1\u05d8 \u05e9\u05de\u05d5\u05d1\u05d9\u05dc \u05d0\u05d5\u05ea\u05e0\u05d5 \u05e6\u05e2\u05d3-\u05d0\u05d7\u05e8-\u05e6\u05e2\u05d3.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u05db\u05da \u05ea\u05d9\u05d9\u05e6\u05e8\u05d5 \u05e9\u05dc\u05d9\u05d8\u05d4 \u05d0\u05de\u05d9\u05ea\u05d9\u05ea \u05d1\u05e2\u05e1\u05e7 \u2013 \u05d2\u05dd \u05d1\u05de\u05e6\u05d9\u05d0\u05d5\u05ea \u05e9\u05dc \u05d0\u05d9 \u05d5\u05d3\u05d0\u05d5\u05ea:<\/p>\n\n\n\n

1. \u00a0\u05de\u05d9\u05e7\u05d5\u05d3 \u05d5\u05e0\u05d9\u05d4\u05d5\u05dc \u05e4\u05d9\u05e0\u05e0\u05e1\u05d9:<\/strong><\/p>\n\n\n\n

– \u05ea\u05d7\u05d6\u05d9\u05ea \u05ea\u05d6\u05e8\u05d9\u05dd \u05d5\u05ea\u05d7\u05d6\u05d9\u05ea \u05e8\u05d5\u05d5\u05d7 \u05d5\u05d4\u05e4\u05e1\u05d3.<\/p>\n\n\n\n

– \u05e0\u05d9\u05ea\u05d5\u05d7 \u05e2\u05de\u05dc\u05d5\u05ea, \u05e2\u05dc\u05d5\u05d9\u05d5\u05ea \u05d5\u05d9\u05d7\u05e1 \u05d4\u05db\u05e0\u05e1\u05d4-\u05d4\u05d5\u05e6\u05d0\u05d4.<\/p>\n\n\n\n

– \u05ea\u05e7\u05e6\u05d9\u05d1 \u05d7\u05d5\u05d3\u05e9\u05d9 \u05d5\u05e7\u05d1\u05d9\u05e2\u05ea \u05d9\u05e2\u05d3\u05d9\u05dd \u05db\u05e1\u05e4\u05d9\u05d9\u05dd.<\/p>\n\n\n\n

– \u05d4\u05ea\u05d0\u05de\u05ea \u05e1\u05dc \u05d4\u05de\u05d5\u05e6\u05e8\u05d9\u05dd \u05dc\u05e4\u05d9 \u05d4\u05d1\u05d9\u05e7\u05d5\u05e9, \u05d4\u05e8\u05d5\u05d5\u05d7\u05d9\u05d5\u05ea \u05d5\u05d4\u05d1\u05d9\u05e6\u05d5\u05e2\u05d9\u05dd.<\/p>\n\n\n\n

<\/p>\n\n\n\n

2. \u00a0\u05ea\u05e4\u05e2\u05d5\u05dc \u05dc\u05d5\u05d2\u05d9\u05e1\u05d8\u05d9:<\/strong><\/p>\n\n\n\n

– \u05e0\u05d9\u05d4\u05d5\u05dc \u05de\u05dc\u05d0\u05d9 \u05de\u05d5\u05ea\u05d0\u05dd \u05dc\u05e2\u05d5\u05e0\u05d4.<\/p>\n\n\n\n

– \u05ea\u05d7\u05d6\u05d5\u05e7\u05ea \u05de\u05e2\u05e8\u05db\u05d5\u05ea \u05d4\u05e4\u05e6\u05d4, \u05e9\u05d9\u05dc\u05d5\u05d7 \u05d5\u05de\u05d7\u05e1\u05e0\u05d9\u05dd.<\/p>\n\n\n\n

– \u05d1\u05e0\u05d9\u05d9\u05ea \u05ea\u05d5\u05db\u05e0\u05d9\u05ea \u05d2\u05d9\u05d1\u05d5\u05d9 \u05d1\u05de\u05e7\u05e8\u05d4 \u05e9\u05dc \u05e9\u05d9\u05d1\u05d5\u05e9 \u05dc\u05d5\u05d2\u05d9\u05e1\u05d8\u05d9 (Plan B).<\/p>\n\n\n\n

<\/p>\n\n\n\n

3. \u05e0\u05d9\u05d4\u05d5\u05dc \u05e6\u05d5\u05d5\u05ea \u05d5\u05e2\u05d5\u05d1\u05d3\u05d9\u05dd:<\/strong><\/p>\n\n\n\n

-\u05d4\u05d2\u05d3\u05e8\u05ea \u05ea\u05e4\u05e7\u05d9\u05d3\u05d9\u05dd \u05d1\u05e8\u05d5\u05e8\u05d4 \u05d5\u05d7\u05dc\u05d5\u05e7\u05ea \u05e1\u05de\u05db\u05d5\u05d9\u05d5\u05ea.<\/p>\n\n\n\n

-\u05e7\u05d1\u05d9\u05e2\u05ea \u05de\u05d3\u05d3\u05d9 \u05d1\u05d9\u05e6\u05d5\u05e2 KPI \u05d5\u05ea\u05de\u05e8\u05d9\u05e6\u05d9\u05dd.<\/p>\n\n\n\n

-\u05e4\u05d9\u05ea\u05d5\u05d7 \u05d0\u05d9\u05e9\u05d9 \u05d5\u05d4\u05db\u05e9\u05e8\u05d5\u05ea \u05de\u05d5\u05ea\u05d0\u05de\u05d5\u05ea.<\/p>\n\n\n\n

-\u05d3\u05d2\u05e9 \u05e2\u05dc \u05ea\u05e7\u05e9\u05d5\u05e8\u05ea, \u05d2\u05d9\u05d1\u05d5\u05d9 \u05d5\u05d9\u05db\u05d5\u05dc\u05ea \u05e2\u05d1\u05d5\u05d3\u05d4 \u05e2\u05e6\u05de\u05d0\u05d9\u05ea.<\/p>\n\n\n\n

<\/p>\n\n\n\n

4. \u05e9\u05d9\u05e8\u05d5\u05ea \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05d5\u05d7\u05d5\u05d5\u05d9\u05d9\u05ea \u05dc\u05e7\u05d5\u05d7:<\/strong><\/p>\n\n\n\n

-\u05d6\u05de\u05e0\u05d9 \u05ea\u05d2\u05d5\u05d1\u05d4 \u05de\u05d5\u05d1\u05e0\u05d9\u05dd –   SLA<\/p>\n\n\n\n

-\u05d4\u05d8\u05de\u05e2\u05ea \u05de\u05e2\u05e8\u05db\u05ea CRM \u05de\u05ea\u05e7\u05d3\u05de\u05ea.<\/p>\n\n\n\n

-\u05e2\u05d9\u05d1\u05d5\u05d3 \u05de\u05e9\u05d5\u05d1\u05d9\u05dd \u05d5\u05d3\u05d5"\u05d7\u05d5\u05ea \u05e9\u05d1\u05d9\u05e2\u05d5\u05ea \u05e8\u05e6\u05d5\u05df (NPS).<\/p>\n\n\n\n

-\u05de\u05e2\u05e8\u05da \u05e9\u05d9\u05e8\u05d5\u05ea \u05e9\u05de\u05e2\u05e0\u05d9\u05e7 \u05d1\u05d9\u05d8\u05d7\u05d5\u05df \u05d5\u05e9\u05e7\u05d9\u05e4\u05d5\u05ea \u05dc\u05dc\u05e7\u05d5\u05d7.<\/p>\n\n\n\n

<\/p>\n\n\n\n

5. \u05ea\u05d4\u05dc\u05d9\u05db\u05d9\u05dd \u05d5\u05e0\u05d9\u05d4\u05d5\u05dc \u05d9\u05d3\u05e2:<\/strong><\/p>\n\n\n\n

-\u05ea\u05d9\u05e2\u05d5\u05d3 \u05ea\u05d4\u05dc\u05d9\u05db\u05d9\u05dd \u05d5\u05e0\u05d4\u05dc\u05d9\u05dd \u05e1\u05d3\u05d5\u05e8\u05d9\u05dd.<\/p>\n\n\n\n

-\u05d4\u05e4\u05e7\u05ea \u05dc\u05e7\u05d7\u05d9\u05dd \u05d5\u05d0\u05d5\u05e4\u05d8\u05d9\u05de\u05d9\u05d6\u05e6\u05d9\u05d4 \u05de\u05ea\u05de\u05e9\u05db\u05ea.<\/p>\n\n\n\n

-\u05e0\u05d9\u05d4\u05d5\u05dc \u05d9\u05d3\u05e2 \u05e4\u05e0\u05d9\u05de\u05d9: \u05ea\u05d9\u05e7\u05d9 \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea, \u05de\u05d3\u05e8\u05d9\u05db\u05d9\u05dd, \u05ea\u05e1\u05e8\u05d9\u05d8\u05d9\u05dd \u05d5\u05e2\u05d5\u05d3.<\/p>\n\n\n\n

<\/p>\n\n\n\n

6. \u05e9\u05d9\u05d5\u05d5\u05e7 \u05d5\u05de\u05db\u05d9\u05e8\u05d5\u05ea:<\/strong><\/p>\n\n\n\n

-\u05e7\u05de\u05e4\u05d9\u05d9\u05e0\u05d9\u05dd \u05de\u05d3\u05d5\u05d9\u05e7\u05d9\u05dd \u05dc\u05e4\u05d9 \u05e2\u05d5\u05e0\u05d5\u05ea \u05d5\u05e7\u05d4\u05dc\u05d9\u05dd.<\/p>\n\n\n\n

-\u05e9\u05d9\u05d5\u05d5\u05e7 \u05de\u05d1\u05d5\u05e1\u05e1 \u05ea\u05d5\u05db\u05df, \u05de\u05e9\u05e4\u05db\u05d9\u05dd \u05e9\u05d9\u05d5\u05d5\u05e7\u05d9\u05d9\u05dd, \u05d0\u05d5\u05d8\u05d5\u05de\u05e6\u05d9\u05d5\u05ea.<\/p>\n\n\n\n

-\u05d7\u05d9\u05d3\u05d5\u05d3 \u05d4\u05d4\u05e6\u05e2\u05d4 \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7\u05d9\u05ea \u05d5\u05d4\u05e6\u05d2\u05ea \u05e2\u05e8\u05da.<\/p>\n\n\n\n

-\u05d6\u05d9\u05d4\u05d5\u05d9 \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05e4\u05d5\u05d8\u05e0\u05e6\u05d9\u05d0\u05dc\u05d9\u05d9\u05dd \u05d5\u05d4\u05d2\u05d3\u05dc\u05ea \u05d9\u05d7\u05e1 \u05d4\u05de\u05e8\u05d4.<\/p>\n\n\n\n

<\/p>\n\n\n\n

7. \u05d4\u05ea\u05de\u05d5\u05d3\u05d3\u05d5\u05ea \u05e2\u05dd \u05e1\u05d9\u05db\u05d5\u05e0\u05d9\u05dd:<\/strong><\/p>\n\n\n\n

-\u05e0\u05d9\u05ea\u05d5\u05d7 \u05ea\u05e8\u05d7\u05d9\u05e9\u05d9\u05dd ("\u05de\u05d4 \u05d9\u05e7\u05e8\u05d4 \u05d0\u05dd…").<\/p>\n\n\n\n

-\u05ea\u05d5\u05db\u05e0\u05d9\u05ea \u05d7\u05d9\u05e8\u05d5\u05dd.<\/p>\n\n\n\n

-\u05d0\u05d9\u05ea\u05d5\u05e8 \u05ea\u05dc\u05d5\u05ea \u05d1\u05d2\u05d5\u05e8\u05de\u05d9\u05dd \u05d7\u05d9\u05e6\u05d5\u05e0\u05d9\u05d9\u05dd \u05d5\u05de\u05e6\u05d9\u05d0\u05ea \u05d7\u05dc\u05d5\u05e4\u05d5\u05ea.<\/p>\n\n\n\n

-\u05d1\u05e0\u05d9\u05d9\u05ea \u05d9\u05e6\u05d9\u05d1\u05d5\u05ea \u05e2\u05e1\u05e7\u05d9\u05ea \u05dc\u05d8\u05d5\u05d5\u05d7 \u05d0\u05e8\u05d5\u05da.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u05de\u05d3\u05d5\u05e2 \u05d6\u05d4 \u05db\u05dc \u05db\u05da \u05d7\u05e9\u05d5\u05d1 \u05d1\u05db\u05dc \u05e2\u05ea?<\/strong><\/p>\n\n\n\n

\u05db\u05d9 \u05db\u05e9\u05d0\u05ea\u05dd \u05e4\u05d5\u05e2\u05dc\u05d9\u05dd \u05dc\u05e4\u05d9 \u05e9\u05d9\u05d8\u05d4, \u05d0\u05ea\u05dd \u05e9\u05d5\u05dc\u05d8\u05d9\u05dd \u05d1\u05de\u05d4 \u05e9\u05d0\u05e4\u05e9\u05e8 \u05dc\u05e9\u05dc\u05d5\u05d8, \u05d2\u05dd \u05db\u05e9\u05d4\u05de\u05e6\u05d9\u05d0\u05d5\u05ea \u05de\u05e9\u05ea\u05e0\u05d4 \u05db\u05dc \u05d4\u05d6\u05de\u05df.<\/p>\n\n\n\n

\u05d5\u05d6\u05db\u05e8\u05d5:<\/p>\n\n\n\n

    \n
  1. \u05d4\u05e2\u05e1\u05e7 \u05d4\u05d5\u05d0 \u05d4\u05e9\u05ea\u05e7\u05e4\u05d5\u05ea \u05d9\u05e9\u05d9\u05e8\u05d4 \u05e9\u05dc\u05db\u05dd.<\/li>\n\n\n\n
  2. \u05ea\u05e7\u05d5\u05e4\u05d5\u05ea \u05e7\u05e9\u05d5\u05ea \u05d3\u05d5\u05e8\u05e9\u05d5\u05ea \u05de\u05d9\u05e7\u05d5\u05d3 \u05d5\u05dc\u05d0 \u05d5\u05d9\u05ea\u05d5\u05e8 \u05e2\u05dc \u05e9\u05d0\u05d9\u05e4\u05d5\u05ea.<\/li>\n\n\n\n
  3. \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05e9\u05dc\u05db\u05dd \u05e6\u05e8\u05d9\u05db\u05d9\u05dd \u05d0\u05ea\u05db\u05dd \u05d2\u05dd \u05e2\u05db\u05e9\u05d9\u05d5, \u05d0\u05d5\u05dc\u05d9 \u05d9\u05d5\u05ea\u05e8 \u05de\u05ea\u05de\u05d9\u05d3<\/li>\n<\/ol>\n\n\n\n

    \u05d4\u05d5\u05e8\u05d9\u05d3\u05d5 \u05e2\u05db\u05e9\u05d9\u05d5 \u05d0\u05ea \u05d4\u05e6'\u05e7 \u05dc\u05d9\u05e1\u05d8 \u05e9\u05de\u05e6\u05d5\u05e8\u05e3 \u05d5\u05d4\u05ea\u05d7\u05d9\u05dc\u05d5 \u05dc\u05d9\u05d9\u05e9\u05dd!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    \u05e6'\u05e7 \u05dc\u05d9\u05e1\u05d8 \u05e2\u05e1\u05e7\u05d9 \u05dc\u05ea\u05e7\u05d5\u05e4\u05d4 \u05e9\u05dc \u05d7\u05d5\u05e1\u05e8 \u05d5\u05d3\u05d0\u05d5\u05ea: \u05db\u05da \u05e9\u05d5\u05de\u05e8\u05d9\u05dd \u05e2\u05dc \u05d1\u05d4\u05d9\u05e8\u05d5\u05ea, \u05e9\u05dc\u05d9\u05d8\u05d4 \u05d5\u05e6\u05de\u05d9\u05d7\u05d4 \u05d4\u05d1\u05d5\u05e7\u05e8 \u05e9\u05d5\u05d1 \u05d4\u05ea\u05d1\u05e9\u05e8\u05e0\u05d5 \u05e2\u05dc \u05d2\u05d9\u05d5\u05e1 \u05de\u05d9\u05dc\u05d5\u05d0\u05d9\u05dd \u05e0\u05e8\u05d7\u05d1 \u05d1\u05e6\u05d5 8 – \u05ea\u05d6\u05db\u05d5\u05e8\u05ea \u05d7\u05d6\u05e7\u05d4 \u05dc\u05db\u05da \u05e9\u05d0\u05e0\u05d7\u05e0\u05d5 \u05e2\u05d3\u05d9\u05d9\u05df \u05d7\u05d9\u05d9\u05dd \u05d1\u05de\u05e6\u05d9\u05d0\u05d5\u05ea \u05e9\u05dc \u05d7\u05d5\u05e1\u05e8 \u05d5\u05d3\u05d0\u05d5\u05ea \u05de\u05ea\u05de\u05e9\u05da. \u05d0\u05d1\u05dc \u05d3\u05d5\u05d5\u05e7\u05d0 \u05db\u05e9\u05e1\u05d1\u05d9\u05d1\u05e0\u05d5 \u05de\u05e2\u05e8\u05d1\u05d5\u05dc\u05ea – \u05d0\u05e0\u05d7\u05e0\u05d5 \u05e0\u05d3\u05e8\u05e9\u05d9\u05dd \u05dc\u05d4\u05d9\u05d5\u05ea \u05d4\u05e2\u05d5\u05d2\u05df. \u05e2\u05e1\u05e7 \u05d1\u05e8\u05d9\u05d0 \u05d4\u05d5\u05d0 \u05db\u05d6\u05d4 \u05e9\u05e0\u05e9\u05d0\u05e8 \u05e2\u05dd \u05db\u05d9\u05d5\u05d5\u05df \u05d1\u05e8\u05d5\u05e8 \u05d2\u05dd \u05db\u05e9\u05d4\u05e9\u05de\u05d9\u05d9\u05dd \u05de\u05e2\u05d5\u05e0\u05e0\u05d9\u05dd. \u05d4\u05db\u05dc\u05d9\u05dd? 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